Special Media Correspondent, author of a book on war journalism:
Stringer: The Shadow Market for War Correspondents
SEO (Search Engine Optimization): I professionally promote new media and business start-ups in search results for the US, European, Russian market in Google, Bing, Yahoo! , Yandex since 2007
SMM (Social Media Marketing): I maintain and develop social media accounts for media and private businesses, online stores and large marketplaces on Instagram, Facebook, VKontakte.
Reputation management in the media and SERM: creating news stories and publications in large media publications, reaching significant players in the media market, ensuring direct contacts with journalists.
Assistance in obtaining accreditation at a press conference of your employees for any event: on a turnkey basis I solve a problem of almost any complexity
Let’s get to know each other better, let me introduce myself — my name is Roman Rotenberg — journalist, writer, author of articles and books, special correspondent, specialist in SEO, SMM, SERM, public relations and media. My education: Moscow State University of Technology and Management K.G. Razumovsky (former MGTA) with a degree in Banking: specialist in banks and loans. Second higher education — Russian State Humanitarian University, majoring in Crisis Management. Graduated from startMBA international courses. Journalism courses at HSE. College majoring in «Accountant and Auditor». Learn more about me
How do I work on SEO promotion of a website or new media, online store, market place?
Step 1. Site audit (technical, SEO and commercial factors, check for pessimization).
Step 2. Analyze your competitors: their SEO strategies, website structure and content.
Step 3. Development of a link strategy based on the collected data.
Step 4. Internal optimization.
Step 5. Preparing and posting content useful for users.
Step 6. Work on external optimization.
Step 7. Analysis after link update: search and fix errors in site indexing.
Step 8. Taking the resource to the TOP-10 or TOP-3 and keeping the leading positions.
How I form a strategy for SMM promotion on social networks Instagram, FaceBook, VKontakte:
Step 1. I take into account the current position of the brand and the level of its popularity.
Step 2. I analyze your competitors, assess the general market situation.
Step 3. I study the activity of subscribers, the relevance of the published content.
Step 4. I conduct an audit of the previous promotion in social networks.
Step 5. I form a portrait of the target audience, understand the needs of future clients.
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